Sushi Shop × Street
Niiza Tamazushi × Don’t Push First Collaboration
The collaboration item between the psychology street brand "Don’t Push" and the sushi restaurant "Tamazushi" in Niiza will be released on November 1st.
Located in Niiza City, Saitama Prefecture, "Tamazushi" is a sushi restaurant established in 1968, frequented by prominent figures in the street culture.
Many people come from overseas seeking the carefully crafted sushi and dishes made by the street-loving chef.
Original designs paying homage to the Last Supper will be printed. The main logo of Don’t Push will be placed on the back.
Two types, T-shirts and hoodies, will be released at the Don’t Push Online Store. You can purchase the back print T-shirt at Tamazushi.
Please enjoy this new collaboration between a sushi restaurant and street culture.
The latest collaboration between Tamazushi and Don’t Push will start selling on Saturday, November 2, 2024, at 12:00.
The limited model at Tamazushi is scheduled to be released on Friday, November 15.
*The Tamazushi limited model can only be purchased by customers who make a reservation and dine. Please note that sales will end once stock runs out.
"Sushi Day" Collaboration Gift Campaign
To commemorate the collaboration between Tamazushi and Don’t Push, we are holding a Sushi Day gift campaign!
＜How to Enter＞
① Follow the official Instagram of "Don’t Push"
② Post an image or video related to sushi with the hashtag "#dontpush"
③ The official account will contact you via DM with the following prizes through a lottery.
(Official Instagram)
https://www.instagram.com/dontpush_official/
＜Campaign Entry Period＞
November 1, 2024 (Friday) - November 30, 2024 (Saturday)
Gift Details
・Prize A: Tamazushi Omakase 13,000 yen (excluding tax) course for 2 people, dining voucher
・Prize B: Collaboration item Last supper of tamazushi TEE S/S for 3 people
・Prize C: Tamazushi's pride "Tamagoyaki" available for nationwide delivery, 1 piece for 1,500 yen (including tax) for 3 people
Enjoy the new collaboration between sushi and street culture!
Tama Sushi
Founded in 1968
At the Toyosu Market in Tokyo, we carefully select only the freshest, high-quality fish that comes into Toyosu that day, working with trusted wholesalers and the head chef to ensure the best quality.
While preserving the flavors passed down from the previous generation, we express the current Tamazushi with the skills of the second-generation head chef, aiming to be the "pinnacle of town sushi" with a theme of accessible high-end dining.
Last supper of tamazushi TEE S/S
¥8,800 (including tax)
We use carefully selected original fabric made from a single thread at our partnered factory.
Although it is heavy at 8 ounces, we also prioritize a comfortable fit with stretch.
The large graphic print on the front, which is often said to be prone to trapping heat, utilizes the latest technology from Japan, ensuring good breathability.
Last supper of tamazushi Hoodie
¥22,000
Made from 13-ounce 100% cotton fleece fabric, this hoodie is thick and maintains the shape of the hood. It features a relaxed silhouette with ample width and an original cell chip-equipped spindle at the hood opening. The main logo, Red Button, is embroidered on the back.
Sweatpants for a complete set are available.
FEATURE
What is Don't Push?
Don’t Push is a street brand that started in 2024, based in Shibuya and LA, aiming to create a space where communication arises through clothing with the people we meet, themed around psychology.
Why adopt psychology, and why was the brand started?
Behavioral Psychology and the Caligula Effect Seen in Picture Books
A bestselling picture book in the United States
‘Don’t Push the Button!’
This simple story hides deep elements of behavioral psychology.
Delving into the inspiration behind "Don’t Push," which merges psychology with the streets.