Don’t Push × Shadow IWAHASHI
Former comedian of Plus Minus, Yoshimasa Iwahashi, has been appointed as the ambassador for Don’t Push
Commonalities between Don't Push and Mr. Iwahashi
Don't Push focuses on the psychology of "the more you say no, the more I want to do it,"
supporting individuality that is not bound by existing values or group pressure.
This concept deeply resonates with Mr. Iwahashi's humorous character and
his free-thinking that is not constrained by fixed ideas.
Mr. Iwahashi's attitude of "valuing one's true self" is considered to be the perfect fit as an ambassador to strongly convey our message of "acting honestly on one's feelings."
Mr. Iwahashi's Comment
"When I first heard about Don't Push, I was surprised! I never thought there would be a brand with the concept of 'wanting to do what you shouldn't do.' I thought it was just me, haha. I will be the one and only ambassador. Everyone, I look forward to your support!"