Skip to content

Stroop effect TEE S/S

Regular price ¥6,600 Sale price ¥7,700

Low stock

Size chart

Size sleeve length Length Shoulder Width Body width
M 22 73  50 55
L 24 77 54 58
XL 25 81 57 63
*Due to the manufacturing process, there may be slight variations in size measurements.
*US size is adopted.
※①: Length ②: Width ③: Shoulder Width ④: Sleeve Length

Product details

A brain-glitching T-shirt — a piece that directly incorporates the famous psychological "Stroop effect" into its design.

The Stroop effect is a phenomenon where the "meaning of the word" and its "color" are mismatched, causing the human brain to become confused and slow down its response. In other words, this T-shirt lightly jams your brain just by looking at it.

This discomfort that shifts thoughts and senses becomes addictive.
For those who understand, it immediately conveys a quiet intelligence and playfulness.

・“Illusion” design woven into everyday life
・100% cotton, color contrast that stands out on a black body
・A T-shirt that makes people do a double take every time you wear it

Don’t Push T-shirts are carefully crafted thread by thread to achieve an exquisite balance of breathability, comfort, and a substantial feel. You can immediately notice the solid, thick texture as soon as you pick it up.

Pair with denim or cargo pants, and a single T-shirt is enough to complete the look.
The black fabric with a black sleeve name tag offers a subtle yet tasteful statement.

Don't Push | Stroop effect TEE S/S


素材:100% COTTON

重さ:8.5 Oz

Made in :Pakistan

Size details

Size sleeve length Length Shoulder Width Body width
M 22 73  50 55
L 24 77 54 58
XL 25 81 57 63
*Due to the manufacturing process, there may be slight variations in size measurements.
*US size is adopted.
※①: Length ②: Width ③: Shoulder Width ④: Sleeve Length

TEXTILE POLICY

MADE IN PAKISTAN

Don’t Pushのトップスは
”着心地の良さ”を大切にするため
こだわりぬいたオリジナルの
”糸”から一本一本
職人が丁寧に仕上げています

一般的な5~7オンスよりも重厚感のある
8~10オンスを採用しています

GRAPHIC

PRINTED IN JAPAN

いままで技術的に難しかった
大きなプリントと通気性の両立

”日本の最新プリント技術”を採用することで
リアルで鮮明なグラフィックでも
耐久性に優れ

蒸れにくい通気性と
着心地の良さを大切にしています

FAQ

How much is the shipping fee?

Free shipping on your first purchase. Regions outside of Okinawa, Japan: 880 yen (tax included) Okinawa: 2,190 yen (tax included) For the USA, it varies by state, so please check the checkout screen. It varies by Asian countries and weight, so please check the checkout screen.

Which country's brand is it from?

Global brand with bases in Tokyo Shibuya and California Los Angeles.

Where is the store located?

Currently, sales are online only, and pop-up events are scheduled to be held in Asia including Japan and LA. Limited edition products will also be released.