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POP UP STORE

2024 spring & summer

”What’s psychology”

【POPUP Info】

2024 8/3 (sat) ~ 8/4 (sun)
OPEN 11:00 ~ CLOSE 20:00
Shinjuku Marui Men(Access

【押さないで】

2024 Street Brand Opened in America and Tokyo
Theme: Psychology x Fashion
Stimulating instincts rather than human values
Every time we pass by, everyone turns to look
A psychological street brand that continues to create clothing that fosters communication between the wearer and the observer

"Don't Push POP UP STORE"


From August 3 (Saturday) to August 4 (Sunday), 2024
The first domestic POP UP STORE is being held at Shinjuku Marui Men.

Summer new collection, a total of 7 styles available for pre-sale!
Original denim and white T-shirts that are not yet available in the online store.
ご用意しております。


Event Period: August 3, 2024 (Sat) ~ August 4, 2024 (Sun)
Business Hours: 11:00 AM - 8:00 PM
Venue: Shinjuku Marui Men 1st Floor Event Space

Also, from 12:00 PM on August 4th (Sunday), the POP UP STORE will be held,
Legal nerd boys' hip-hop artist Shirafu from TOKYO will hold a signing and photo session.
某Hiphop番組にて、話題を集めた新進気鋭のHiphopアーティストSoberThe TOKYO world announces the formation of the crew
This will be the first fan interaction event in an open setting, so please be sure to participate in this opportunity.

<"シラフ"”TOKYO世界” サイン・撮影会 @ 新宿マルイメン>

Date: August 4, 2024 (Sunday) 12:00 PM - 5:00 PM
Overview: Signatures and commemorative photos. You can bring products or items like colored paper for signatures.
Participation Conditions: During the POP UP STORE event, customers who purchase 3,000 yen or more (excluding tax) are eligible.

【"Sober" Profile】

Born in 1999, from Gotsu City, Shimane Prefecture
Hiphop Artist
Instagram

【"TOKYO World" Profile】

Born in 2001, from Nasukarasuyama City, Tochigi Prefecture
Hiphop Artist
Instagram

【Legal nerd boys】

Rapper Shirafu and TOKYO World, track maker SKINNY YMT are
Today, on August 1st, we announced the formation of the hip-hop crew Legal Nerd Boys.

Press Release

TEXTILE POLICY

MADE IN PAKISTAN

Don’t Pushのトップスは”着心地の良さ”を大切にするため

こだわりぬいたオリジナルの”糸”から一本一本職人が丁寧に仕上げています

一般的な5~7オンスよりも重厚感のある8~10オンスを採用しています

GRAPHIC

PRINTED IN JAPAN

いままで技術的に難しかった大きなプリントと通気性の両立

”日本の最新プリント技術”を採用することで
リアルで鮮明なグラフィックでも耐久性に優れ
蒸れにくい通気性と着心地の良さを大切にしています

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