Case001

The picture book that became a bestseller in the United StatesDon’t Push the Button!』
This is a fun work that captivates not only children but also adults.
The Japanese version has also been released, and many adults may have seen the cover.

However, this simple story contains deep elements of behavioral psychology.
Through this picture bookCaligula Effect、Global Common Behavioral Psychology、
And the brand that fuses psychology and street culture is "Don’t Push」
Delving into the inspiration behind it.

 

"Don't Push the Button!" is,
主人公ラリーが"絶対に押してはいけない"ボタンに直面するというシンプルな設定。
Behind this is what psychology calls "Caligula Effect」が見られる。
カリギュラ効果とは,禁止されると逆にそれをしたくなる心理的現象。
映画『カリギュラ」の宣伝戦略に由来し、「見るな」と言われたものほど好奇心が強くなることから通称として呼ばれるようになった。

In the story, the reader resists the rule of "do not push,"
I feel an urge to press that button.
This kind of situation is often seen in daily life,
For example, places marked with "No Entry" and,
Regarding things that you are told "do not touch here,"
We unconsciously develop an interest and are drawn to forbidden actions.

このカリギュラ効果は、Fundamental human desires
”The psychology of resisting restrictions when the right to act freely is limited.”
It skillfully reflects, and both children reading picture books and adults,
This desire drives me to enjoy while laughing.

 

"Don't Push the Button!" depicts the message "Do not push."
The situation is a universal behavioral psychology that is common all over the world.
Regardless of country or culture, people have a tendency to want to try the behavior that is "forbidden."

This psychological phenomenon is something that naturally develops from childhood,
For example, when children are prohibited from something by their parents or teachers, they may defy those instructions out of curiosity or rebelliousness.
This kind of behavior is natural as a part of self-expression and growth,
Commonly seen among people around the world.

Furthermore, even as adults, when social rules and restrictions are added, similar psychological resistance occurs.
It often arises from the desire to protect individual freedom by challenging rules, and it is a common behavioral psychology that transcends nations and cultures, existing worldwide.

「Don’t Push"is a unique concept that merges psychology and street culture, heavily inspired by the themes of picture books,
特に、Resistance to prohibitionYaDesire for freedomIt captures the fundamental emotions of human beings and reflects them in fashion and design.

「Don’t Push」The brand name itself symbolizes the Caligula effect,
The spirit of freedom and rebellion of street culture is expressed.

絵本『Don’t Push the Button!』は、
It is a humorous story for children, yet it contains deep themes of behavioral psychology.
Caligula EffectthatGlobal Common Behavioral PsychologyThis simple picture book is filled with
それが「Don’t PushIt also provides strong inspiration.
The rebellion against prohibition and the desire for freedom are common to all of us as human beings, and by understanding this, we can enjoy fashion not only for ourselves but also for those around us on a deeper level.

Even if I'm told "Don't push," I just can't help but want to push.
This universal psychology reveals the interesting aspects of behavioral psychology when we consider how it influences our daily lives and culture.

By the way

The "No stage," which is seen in early childhood, is referred to as "イヤイヤ期" in Japan.
The causes of the "terrible twos" are varied, but the Caligula effect is considered one of them.
I want to respond smartly as a parent, understanding human instincts.

Enjoy the leeway to enjoy the "no-no" phase.