Don't Push Online

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INTERNATIONAL SHIPPING AVAILABLE

Mr. Iwahashi from Plus Minus has been appointed as the Don't Push ambassador.

Free shipping for first-time buyers only

What is Don't Push?

Based in Los Angeles and Tokyo,
a design brand themed on psychology × street,
launched in 2024,
an experiential fashion brand.

Why psychology...?

View Brand Concept

NEW ITEM

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Chicago Only Campaign

Those who do not own Chicago cannot participate
10/14~10/31

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FEATURE

Case001

"Don't Push the Button!" - The Caligula Effect Seen in 'Don’t Push the Button!'

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Tamazushi × Don’t Push collaboration

Sushi × Street

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Case002

The Grateful Crane and Psychology

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Sexy Butt and Psychology

Why are we unconsciously captivated by our gaze?

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Ranking

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TEXTILE POLICY

MADE IN PAKISTAN

Don’t Pushのトップスは
”着心地の良さ”を大切にするため
こだわりぬいたオリジナルの
”糸”から一本一本
職人が丁寧に仕上げています

一般的な5～7オンスよりも重厚感のある
8～10オンスを採用しています

GRAPHIC

PRINTED IN JAPAN

いままで技術的に難しかった
大きなプリントと通気性の両立

”日本の最新プリント技術”を採用することで
リアルで鮮明なグラフィックでも
耐久性に優れ

蒸れにくい通気性と
着心地の良さを大切にしています

Frequently Asked Questions

Which country's brand is it from?

Global brand with bases in Tokyo Shibuya and California Los Angeles.

Where is the store located?

Currently, sales are online only, and pop-up events are scheduled to be held in Asia including Japan and LA. Limited edition products will also be released.

Where will the products be shipped from?

Asia: Japan
North America: Los Angeles
We ship from these locations.